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Boyz - Inspired by Bad Boy

Boyz — Lightning in a Bottle

Inspired by One of the Most Popular Men's Fragrances of the Last Decade | White Pepper, Pink Pepper, Bergamot, Clary Sage, Cedarwood, Tonka Bean & Cacao | From ₹149 | For Men

Boyz Perfume – Inspired by Bad Boy | World of Perfumers
⚡ The Lightning Fragrance 🍫 Spicy Cacao DNA ✨ Bad Boy — 2019

Starting from ₹149

★★★★★ (4.9/5)

Boyz is a bold, spicy, warm and irresistibly smooth men's fragrance — inspired by the 2019 designer launch that arrived in a lightning-bolt bottle and became one of the most popular men's fragrances of the last decade, loved for its fresh-spicy opening and its creamy, chocolate-tinged drydown.

An energetic burst of white pepper, pink pepper and bergamot opens bright and sharp. Aromatic clary sage and dry cedarwood give the heart a confident, masculine character. And a warm, addictive base of tonka bean and cacao leaves a smooth, sweet-spicy trail that draws people closer.

Boyz — for the man with two sides. Sharp and fresh on the surface. Warm, smooth and magnetic underneath.

Boyz is crafted by Nikhil Singhal, Founder & Master Perfumer of World of Perfumers. Working with fragrance oils sourced from Dubai, France and Switzerland, Nikhil personally balanced its peppery opening against the warm tonka-cacao base so that every Indian man can wear this lightning signature from just ₹149.

Shop Boyz Now →

⚡ The Lightning-Bolt Bottle. The Pepper-Cacao Signature. The Fragrance With Two Sides.

Launched in 2019, Bad Boy was built on a simple idea: the modern man is not one thing. He is light and dark, fresh and warm, sharp and smooth. So the fragrance was too — bright peppers on top, aromatic woods in the middle, and a warm tonka-cacao base, in a bottle shaped like a bolt of lightning.

Perfumers: Quentin Bisch & Louise Turner. Now in India from ₹149.

⚡ Born to Strike — The Story of Bad Boy

By the late 2010s, men's fragrance had split into two camps: fresh blue aquatics on one side, heavy sweet orientals on the other. In 2019, a celebrated New York fashion house decided a man shouldn't have to choose — and set out to bottle both sides of him at once.

Perfumers Quentin Bisch and Louise Turner built the answer around contrast. A bright, crackling top of white pepper, pink pepper and bergamot. An aromatic heart of clary sage and cedarwood. And a smooth, warm base of tonka bean and cacao — sweet, creamy and slightly dark. The bottle was the final statement: a gleaming black lightning bolt that looked like nothing else on the shelf.

They called it Bad Boy. It became one of the most talked-about and best-selling men's launches of its time — a fragrance that felt fresh enough for the day and seductive enough for the night.

That bold, two-sided, lightning-strike DNA is now available in India from just ₹149. Boyz by World of Perfumers — Lightning in a Bottle.

Bad Boy EDT Original
₹8,650
100ml EDT — Sephora India
Boyz by World of Perfumers
₹149
Starting price — same Bad Boy DNA
⚡ The Founder & Master Perfumer — Nikhil Singhal on Boyz

Why Nikhil Singhal Created Boyz

When Nikhil Singhal set out to create Boyz for World of Perfumers, he was working with one of the most popular briefs in modern men's designer perfumery: capture the DNA of the 2019 composition that Quentin Bisch and Louise Turner built around white pepper, pink pepper, sage, cedar, tonka and cacao — a fragrance designed to be fresh and warm, sharp and smooth, all at once. And make it available from ₹149.

Nikhil Singhal is the founder and master perfumer of World of Perfumers — India's finest destination for inspired luxury fragrances. Trained in Dubai and drawing on fragrance oils sourced from Dubai, France, and Switzerland, his vision with Boyz was clear: every Indian man — whether he is heading to college in Pune, the office in Gurugram, a night out in Mumbai or a date anywhere across India — deserves the same crackling pepper opening, the same aromatic sage-cedar heart and the same smooth tonka-cacao drydown. From just ₹149.

With Boyz, Nikhil faced the defining technical challenge of this composition: the pepper-to-cacao bridge. The opening needs real bite — white and pink pepper should crackle and sparkle, kept bright by bergamot, without turning harsh or metallic. The base needs real warmth — tonka and cacao should feel creamy, smooth and slightly chocolatey, without becoming a sweet dessert. Clary sage and cedarwood are what connect the two, giving the fragrance its aromatic, masculine backbone. Get the balance wrong and it reads as either a sharp spice blend or a sugary gourmand. Nikhil calibrated the peppers against bergamot, anchored the sweetness with sage and cedar so it stays masculine through the Indian day, and sourced pepper, sage, cedarwood, tonka and cacao accords of the quality a modern bestseller deserves.

Every bottle of Boyz that leaves the World of Perfumers workshop carries that intention: to give every Indian man the sharp confidence, the warm magnetism and the smooth, addictive trail of a fragrance designed for the man with two sides.

Boyz is not just an inspired fragrance. It is Nikhil Singhal's belief — made wearable — that every Indian man deserves to strike like lightning. That pepper, sage, tonka and cacao belong to every man in India. From ₹149.

🇮🇳 Made in India 🌍 Imported Oils — Dubai · France · Switzerland ✅ Cruelty-Free 🕌 Alcohol-Free Roll-On Available ♻️ Eco-Friendly Packaging
— Nikhil Singhal, Founder & Master Perfumer, World of Perfumers · Hisar, Haryana

What Does the Original Bad Boy Actually Smell Like?

Bad Boy is a spicy-sweet masculine — fresh and peppery on top, warm and creamy underneath. The first spray is a bright crackle of white and pink pepper lifted by zesty bergamot. Within minutes, aromatic clary sage and dry cedarwood bring a clean, confident, woody character. The drydown is where it wins people over: smooth tonka bean and cacao — warm, slightly sweet, softly chocolatey and very wearable.

The overall impression: sharp and fresh at first, smooth and magnetic later — versatile enough for the office and the evening alike.

⚪ White Pepper 🌸 Pink Pepper 🍋 Bergamot 🌿 Clary Sage 🪵 Cedarwood 🫘 Tonka Bean 🍫 Cacao
⚡ WHITE PEPPER · PINK PEPPER · BERGAMOT · CLARY SAGE · CEDARWOOD · TONKA BEAN · CACAO ⚡

Fragrance Profile — Notes & DNA

First Impression — The Strike
⚡ Opening
White Pepper, Pink Pepper & Bergamot — Sharp, Bright & Energetic

White Pepper, Pink Pepper & Bergamot — Boyz opens like a flash of lightning. White pepper brings a clean, sharp, slightly woody spice. Pink pepper adds a brighter, fruitier, sparkling heat. Bergamot lifts the whole opening with a fresh citrus zest. Together they create an energetic, crackling first impression that feels modern and confident.

Heart — The Backbone
🌿 Heart
Clary Sage & Cedarwood — Aromatic, Dry & Masculine

Clary Sage & Cedarwood — The heart gives Boyz its masculine backbone. Clary sage adds an aromatic, herbal, slightly musky warmth. Cedarwood brings a dry, clean, pencil-shaving woodiness. Together they bridge the sharp peppers above and the smooth sweetness below — keeping the fragrance grounded and grown-up.

Lasting Impression — The Pull
🍫 Base
Tonka Bean & Cacao — Warm, Smooth & Addictive

Tonka Bean & Cacao — The base is the reason people lean in. Tonka bean brings a warm, creamy, almond-vanilla sweetness. Cacao adds a soft, slightly dark, chocolatey depth. The result is smooth, warm and addictive — sweet enough to be magnetic, dry enough to stay masculine.

The Scent Journey — Hour by Hour

⚡ First 15 Minutes

White and pink pepper crackle with bright bergamot — sharp, fresh and energetic. Boyz announces itself with confidence. Apply 2–3 sprays to the chest and neck.

🌿 30 Min – 2 Hours

Clary sage and cedarwood rise — aromatic, dry and woody. The peppers soften and the fragrance becomes clean, confident and masculine. Perfect for the office and daytime plans.

🍫 2 – 6 Hours

Tonka bean and cacao take over — warm, smooth and softly sweet. Boyz moves closer to the skin and becomes more magnetic. This is the phase that earns the "what are you wearing?" questions.

✨ 6–12 Hours

A smooth, warm tonka-cacao trail lingers on skin and clothes. Boyz is made with a 30–40% perfume-oil concentration, built for long-lasting wear of 8–12 hours on skin.

Compliment Factor

⚡ Compliment Score: 9.0/10 — Fresh Up Front, Magnetic Up Close


Bad Boy became popular for a simple reason: it is easy to like. The fresh peppery opening feels clean and confident, and the tonka-cacao drydown is warm and inviting without being heavy. It works across age groups and occasions — the kind of fragrance that gets noticed in close quarters and remembered after you leave.

Sharp pepper, aromatic sage and a smooth, warm cacao trail — Boyz is the fragrance for the man who is fresh on the surface and magnetic underneath.

Performance

⏱️
Longevity
8–12 Hours
📢
Projection
Moderate · 2–3 Sprays
💨
Sillage
Smooth, Warm Trail
🌡️
Best Season
Autumn / Winter ⭐ / Year-Round

When & Where to Wear Boyz

💼
Office & Daily
Fresh, clean and never overpowering
🎓
College & Campus
Modern, confident, easy to love
💑
Date Nights
Warm tonka-cacao magnetism
🎉
Parties & Nights Out
Sharp entrance, smooth finish

Who Should Wear Boyz

⚡
The Man With Two Sides
Professional by day, magnetic by night — Boyz moves from fresh and sharp to warm and smooth just like you do
💼
The Young Professional
Moderate projection and a clean, peppery opening make Boyz an easy, confident office signature
🍫
The Sweet-Spicy Fan
If you love warm, slightly sweet drydowns but want them to stay masculine — tonka and cacao with sage and cedar is the answer
🎓
The College Man
One of the most popular modern men's fragrances among young men worldwide — now at a student-friendly price
💪
The First Fragrance Buyer
Easy to like and easy to wear — Boyz is a great introduction to quality men's fragrance
🎁
The Safe Gift Giver
A widely recognised, crowd-pleasing men's scent — Boyz from ₹149 is an easy gift for birthdays, Raksha Bandhan and Diwali

Why You'll Love Boyz

  • ⚪ White pepper — clean, sharp and slightly woody — a crisp, confident opening
  • 🌸 Pink pepper — bright, fruity and sparkling — adds energy and lift
  • 🍋 Bergamot — fresh citrus zest that keeps the spice bright
  • 🌿 Clary sage — aromatic and herbal — the masculine heart
  • 🪵 Cedarwood — dry, clean wood that grounds the composition
  • 🫘 Tonka bean — warm, creamy, almond-vanilla sweetness
  • 🍫 Cacao — soft, slightly dark chocolate depth — the addictive finish
  • ⏱️ 8–12 hours longevity — 30–40% perfume-oil concentration for long-lasting wear
  • 💰 From just ₹149 — the same Bad Boy DNA that retails at ₹8,650 for 100ml on Sephora India

💡 Why Bad Boy Became a Modern Men's Bestseller: Most men's fragrances pick a lane — fresh and clean, or sweet and heavy. Bad Boy refused to pick. The white and pink pepper opening is as fresh and confident as any modern blue fragrance. The tonka-cacao base is as warm and inviting as any sweet oriental. And clary sage and cedarwood tie the two together with an aromatic, masculine backbone.

Add an unforgettable lightning-bolt bottle and a story about the two sides of every man, and you have one of the defining men's fragrances of the last decade.

That bold, two-sided DNA is now available in India from ₹149 at World of Perfumers.

🔹 Boyz vs the Bad Boy Flanker Family: Several versions of Bad Boy have been released since 2019 — including Bad Boy Cobalt, Bad Boy Extreme and Bad Boy Elixir. Boyz by World of Perfumers is inspired by the original 2019 Bad Boy Eau de Toilette — the pepper, sage and tonka-cacao composition that started it all.

If you have loved Bad Boy before — Boyz is the fragrance for you. If you have never tried it — Boyz is the perfect, affordable introduction to one of the most popular men's fragrances of the decade.

Bad Boy EDT vs Boyz — World of Perfumers

Feature Bad Boy EDT Original Boyz – WOPS
Price ₹8,650 (100ml EDT, Sephora India) ₹149 onwards
Key Notes White Pepper, Pink Pepper, Bergamot, Clary Sage, Cedarwood, Tonka Bean, Cacao White Pepper, Pink Pepper, Bergamot, Clary Sage, Cedarwood, Tonka Bean, Cacao
Longevity Moderate on skin (EDT) 8–12 hrs on skin
Gender For Men For Men
Scent Family Oriental Spicy Spicy / Woody / Warm / Amber
Best Season Autumn / Winter / Year-Round Autumn / Winter ⭐ / Year-Round
Bottle Black lightning-bolt bottle Same lightning DNA inside
Perfumers Quentin Bisch & Louise Turner (2019) Inspired by their modern creation
Made In Imported India (Imported Oils)

How Boyz Compares to Other Indian Brands

Brand Performance Value
World of Perfumers – Boyz High ⭐ Best Value
EM5 Moderate Premium Pricing
Bella Vita Moderate Mid Value

Boyz — Perfect for Every Indian Man's Day and Night

💼 Office & Everyday — Fresh Confidence

The bright pepper-bergamot opening and moderate projection make Boyz an easy everyday signature. It stays clean and professional in offices and meetings, then warms into something more magnetic by the time you head out in the evening.

❄️ Indian Winter — Boyz's Finest Season

From October to February, Boyz's tonka-cacao base glows in cooler air — warm, smooth and comforting. For winter evenings, Diwali parties, weddings and New Year celebrations, it is the fragrance that feels made for the season.

💑 Date Nights — Sharp Entrance, Smooth Finish

Boyz gives you a confident, fresh first impression and a warm, inviting drydown that keeps her close. The cacao and tonka are subtle enough to stay masculine, sweet enough to be memorable.

🎁 The Easy Gift for Him

Bad Boy is one of the most recognised modern men's fragrances, and its fresh-to-warm character suits almost every man. From ₹149, Boyz is an easy, impressive gift for birthdays, Raksha Bandhan, Diwali, graduations and Father's Day.

FAQs — Boyz Perfume

What is Boyz inspired by?

Boyz by World of Perfumers is inspired by Bad Boy Eau de Toilette, the 2019 men's fragrance created by perfumers Quentin Bisch and Louise Turner. It captures the same white pepper-pink pepper-bergamot opening, clary sage-cedarwood heart and tonka bean-cacao base — at a fraction of the ₹8,650 Sephora India retail price. Made in India with imported fragrance oils from Dubai, France and Switzerland.

What does Boyz smell like?

Boyz opens with sharp white pepper, sparkling pink pepper and fresh bergamot. The heart is aromatic and woody — clary sage and cedarwood. The base is warm and smooth — tonka bean and cacao. Overall: fresh-spicy at first, warm, creamy and softly chocolatey in the drydown.

Is Boyz too sweet for men?

No. The tonka and cacao add warmth and a soft sweetness, but the peppers, clary sage and cedarwood keep Boyz firmly masculine. It reads as warm and smooth rather than sugary or dessert-like.

Is Boyz good for Indian weather?

Boyz is versatile across the year. The fresh pepper-bergamot opening works well in daytime and warmer weather, while the tonka-cacao base shines in India's cooler months from October to February and in the evenings. In peak summer heat, 2 sprays is plenty.

How long does Boyz last?

Boyz is made with a 30–40% perfume-oil concentration and lasts 8–12 hours on skin, with even longer presence on clothing. For best results, apply to the chest and neck after a shower, and add a spray to your shirt collar.

Is Boyz a good gift for men in India?

Yes — Bad Boy is one of the most recognised and well-liked modern men's fragrances, and its fresh-to-warm character suits most men. From ₹149 at WOPS, Boyz is perfect for birthdays, Raksha Bandhan, Diwali, graduations and Father's Day.

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Final Verdict

Sharp. Warm. Magnetic. The lightning-bolt icon of a new generation — and one of the most popular men's fragrances of the last decade.

Boyz captures the DNA of Bad Boy — the fragrance that Quentin Bisch and Louise Turner created in 2019 for the man with two sides. White pepper, pink pepper, bergamot, clary sage, cedarwood, tonka bean, cacao — a combination that is fresh enough for the day and seductive enough for the night.

Whether it's a busy office day, a college fest, a Diwali party, a date night, or any moment where you want to walk in like a flash of lightning — Boyz makes every man who wears it exactly what Bad Boy promised: bold, magnetic, and impossible to ignore.

Blended by Nikhil Singhal, Founder & Master Perfumer of World of Perfumers, Boyz is his tribute to one of modern perfumery's boldest men's icons — made in India, made for India.

Boyz. Lightning in a Bottle. ⚡

Buy Boyz Now →